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The Office for National Statistics (ONS)has revealed a major new integrated launch campaign to drive awareness of Census 2021 across England and Wales. The push was developed in collaboration with creative agency M&C Saatchi following its appointment as agency partner for Census 2021 communications.
M&C Saatchi has partnered with the ONS to develop an inclusive campaign with broad appeal across the entire population, to ensure completion across diverse community groups. With an objective of achieving over 75% online completion, it has been described as a ‘digital-first census’.
Client: Office for National Statistics
Creative Agency: M&C Saatchi
Creative Director: Tim Cook
Studio Manager: Anna Leapman
Producer: Lauren Fenner, Tara Oliver
2D Animations: Deniz Yavuz, Giuseppe Forestieri, Kat Garner, Pascal Miller, James
Illustrations: Kat Garner
It has been developed in 44 languages, with activity running across TV, radio, audio, social media, digital, out-of-home, press and PR.
Adobe After Effects for the animations
My quick storyboard skecth for the project
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