Census 2021
M&C Saatchi has partnered with the ONS to develop an inclusive campaign with broad appeal across the entire population, to ensure completion across diverse community groups. With an objective of achieving over 75% online completion, it has been described as a ‘digital-first census’.
1
Problem
Despite its importance in providing accurate data for government planning and resource allocation, many people were unaware of the census or lacked motivation to participate. This lack of engagement threatened the census's ability to accurately reflect the population and meet its objectives.
2
Solution
By leveraging the power of video content, the campaign aimed to raise awareness about the census, highlight its significance, and encourage active participation from all segments of society.
3
Credits
Client:
Creative Agency:
Creative Director:
Studio Manager:
Producer:
2D Animations:
Illustrations:
Office for National Statistics
M&C Saatchi
Tim Cook
Anna Leapman
Lauren Fenner, Tara Oliver
Deniz Yavuz, Giuseppe Forestieri, Kat Garner, Pascal Miller, James
Kat Garner
4
Making Of
After Effects
Other projects
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